Our approach is to develop projects and business to position the best of Latin America in the global world.
Our Portfolio
KADESU GmbH is your strategic partner, bringing the diverse treasures of Latin America to the European market. Our dynamic portfolio is a connected ecosystem of projects that purposefully link trade, culture, and innovation.
We specialize in developing and implementing innovative marketing concepts, strategies, and distribution channels for Latin American products and services. To achieve this, we leverage an experienced network of local and international partners that sustainably strengthen and expand our projects.
Our deep roots and strong network within the region enable us to effectively support companies in establishing a foothold in Latin America. Numerous businesses have already placed their trust in us and successfully implemented joint projects.
The KADESU GmbH portfolio is characterized by its diversity, strategic synergy, and clear focus: We build sustainable bridges between Latin America and Europe – be it through exclusive products, immersive cultural experiences, or pioneering technological innovations.
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Current
investments
South Embassy: Premium Agency for High-Quality Latin American Lifestyle Products
South Embassy positions and markets exclusive Latin American lifestyle products in Europe. We act as curators, storytellers, and marketers for authentic brands, sustainable, and handcrafted products.
Our Portfolio Includes:
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Fashion & Accessories
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Home Decor & Furniture
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Art
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Wines & Spirits
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Gourmet Foods
Our Strategy: We utilize an omnichannel platform that uniquely combines retail and online experience with high-quality content:
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Concept Store/Showroom: An immersive shopping experience in Berlin-Mitte, making products tangible through storytelling and visual presentation.
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Online Presence: A scalable, multilingual digital presence enriched with in-depth content about the origin, culture, and craftsmanship of the products.
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B2B Partnerships: Direct sales to business customers.
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Exclusive Events: Thematic events for emotional customer loyalty and direct revenue generation, serving as a physical extension of our content offering.
South Embassy is the bridge between Latin America and Europe for all who appreciate the extraordinary and wish to delve deeper into the stories behind the products.
www.south-embassy.com/en/
Neovinos: A Specialized Trading Platform for Latin American Wines
Within our portfolio, Neovinos is establishing itself as a specialized trading platform exclusively focused on high-quality wines and spirits from Latin America. This project allows us to offer even deeper expertise in this segment and connect producers directly with a discerning European market. Neovinos stands for a hand-picked selection that highlights the diversity and quality of Latin American viticulture.
EXPO LATAM: The Best Showcases from Latin America for Europe
As a forward-looking vision, South Embassy is planning the Expo Latam project. This unique concept aims to bring the most outstanding showcases from Latin America – be it in art, design, fashion, gastronomy, or innovation – to Europe. Expo Latam will serve as a cultural experience and a platform for innovation and exchange. It will be a platform for major cultural and economic presentations, making the diversity and potential of Latin America tangible on a European stage and further deepening the appreciation for its riches.
Latin American Food Festival: A Passion Project
Another passion project is the planned Latin American Food Festival. This event will connect gastronomy, trade, and education to present the rich culinary diversity of Latin America in Europe. It offers an interactive platform for Latin American restaurants and food entrepreneurs, enables direct trade with authentic products, and integrates schools through educational programs on food culture and sustainable practices. The festival will be a vibrant cultural experience and an important initiative to promote the exchange and appreciation of Latin American gastronomy.
EXPO
LATAM
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McParking Chile: Erfolgreiche Internationalisierung in Lateinamerika
past
investments
McParking Chile: Successful Internationalization in Latin America
McParking Chile is the result of a visionary internationalization strategy by KADESU GmbH as a co-founder. Together with Cecilia Fuentes Ibarburu and Kai Rixrath, owner of McParking Germany, the successful business model of affordable long-term airport parking was brought to Chile in 2016.
The choice of Santiago de Chile Airport as the first expansion location in Latin America proved to be strategically sound. By adapting the proven concept to local conditions and building strong partnerships, McParking Chile S.A. was successfully established.
Today, McParking Chile is the largest off-airport parking provider in Latin America. This success underscores the successful transfer of the business model. Building on this, McParking now plans to expand this proven concept into other Latin American countries.
